When you want to select a classifieds site to buy or sell something, you need to carefully review the classifieds site to make sure that it is worth spending your time posting your ad in that site. Here are few factors which you need to take into consideration:

1. The classifieds site that you have selected should not be expensive to use; it should not cost you a lot of money. It is all the more better if it is a totally free service. Free does not mean that it can be cheap; even if it is a free classifieds site, it should offer high quality customer service.
2. The free classifieds site should be an easy to use website. Complicated signup processes and tough ad posting methods will not only make life difficult for you but it will also discourage other users and thereby reducing the visitor traffic to this site.
3. The classifieds site that you use should attract large number of visitors. Only when the site attracts a large number of visitors your advertisement will get better exposure and better click through rates.
4. The site should not only attract more number of visitors, it should also have lot of users signing up for their services. Popularity of the site plays a great role in attracting more visitors. Moreover only when large number of ads are posted, visitors will feel that they will be able to find all that they want in this site. Besides that all the ads posted should be genuine user ads and not something that has been posted by the website owner to keep the site populated because this will make people question the credibility of such sites and they may not feel comfortable using such sites.
5. The free classifieds site that you use should be SEO friendly and it should have good ranking in the search results pages so that more people can access the site. Only when the website is SEO friendly, search engines will be able to index the ads posted in the free classifieds site.
6. When you post your ad, it should not be presented along with hundreds of other ads. Your advertisement should have an exclusive space or store where you can showcase your products and services. When you signup for your free account with www.zikbay.com you get a free store to promote your service. This will also allow the search engines to index your store and your store has a possibility of getting listed in search engine search results directly.
7. The free classifieds site should have an exhaustive list of categories that are well organized and with easy navigation system. Only when you have well defined categories you will be able to post your ad under the right category and it will also be easy for the users to search for the required service.

On the whole the free classifieds site that you use should be a reliable site which will be able to generate quality leads for your business.